The Kobey Magazine Ad Program

Through the Kobey Magazine Ad Program vendors can obtain premium monthly space outside of Kobey's normal processes, i.e. the monthly wristband lottery and space auctions.

If the vendor wishes to obtain one or more premium spaces together on a row, the vendor is expected to pay a daily surcharge on each ticket. The surcharge and the vendor's advertisement could be thought of as a daily auction rate charged to the vendor for securing premium tickets outside normal operations. All monthly vendors with a permanent space are required to purchase the entirety of their selling tickets by the last Sunday of the prior month before noon. A packet of their monthly tickets is available on walk around weekend for purchase.

Advertisers who secure selling space on a premium row (A-D, K, KX & J) are required to pay a surcharge of at least $15 per ticket per day. Higher surcharges apply to main aisle corners.

All surcharges are non-refundable. Vendors should pull unwanted selling dates from their monthly packet at point of purchase to avoid losing the surcharge fee(s). Tickets that are turned in for credit are only worth the face value of the ticket on a premium row (A-D, K, KX & J) or a main aisle corner by advertising in Kobey's monthly publication, Kobey's Shopper. Locations are subject to availability.

As of January 2001, vendors can secure a monthly location on E & F rows without being obligated to advertise with the exception of aisle corners E12, E13, F12, F13, E33, F33, E36 & F36.

All advertising for premium space contracts are subject to approval from Kobey's management.

TYPICAL PRICING FOR ADVERTISERS:

Spaces	Total Costs Per Day
Premium Spaces: A-D, K, KX & J rows	$55
Main Aisle Corner: A-F 12 & 13	$110
Main Aisle Corner: G 12 & 13	$80
Back Aisle Corner: B56, C56, D57, E58 & F58	$80

ADVERTISING REQUIREMENTS:
Kreative Media advertisers maintain no permanent rights to space locations secured through advertising.

Ticket availability renews or terminates after every six month auction or at the discretion of Kobey's Management.

In order to use the premium tickets stipulated in their contract each month, the vendor must run the minimum requirement ad. No ad, no spaces.

The minimum ad requirement for A - D, K, KX & J rows and main aisle corners is a 5-column inch ad, $90.

Kreative Media advertising invoices must be paid at the time of monthly ticket pack purchase. If for some reason an ad is not paid for at the time of ticket purchase, a late charge of $25 will be applied if not paid before the next billing cycle. The late charge will appear on the next month's invoice.

DISCOUNTS:

A Camera-Ready Discount is applied when the vendor submits camera-ready artwork. If Kreative Media creates the ad for the vendor, the discount is applied in the second month of advertising, lowering the price.

Don't forget -- advertising is tax deductable as a business expense.

Interested in reserving premium space through Kreative Media advertising?
Contact Liz Anderson today!

Kobey's Corporate Office: 3350 Sports Arena Blvd., Ste. K - San Diego

Mailing Address: P.O. Box 81492 - San Diego, CA 92138

Phone: (619) 523-2700 ext. 318 - Fax: (619) 523-2715

Email: liz@kobeys.com